Web Based Solutions such as Focus Groups and Concept Testing

 

The web has become an increasingly useful tool for conducting market research. It allows us to conduct focus groups with participants distributed all over the world and surveys that give respondents complex information or stimuli to which they can respond. Virtual focus groups allow you to “bring together” hard to reach audiences in a way that would almost be impossible if you had to physically put them in the same room. For example, using this method we have been able to conduct groups with CEO’s of small hospitals from throughout North America all without any of the respondents having to leave their office.

Web-based surveys permit us to present respondents with far more complex information than would be possible in traditional telephone surveys. This information can be presented in visual as well as auditory formats. We have used this method to test advertising concepts and message strategies with great success. In some cases, we have been able to turn around the data collection phase of even large projects within 24 hours.


Virtual Focus Groups

The web has become an increasingly useful tool for conducting market research. It allows us to conduct focus groups with participants distributed all over the world or from CEO level audiences otherwise impossible to get into a room together for face to face activities.

Internet Surveys

We provide the fastest turnaround and the most customizable interface in the business. All our processes are built on proprietary platforms perfected through 20 years of experience.

 

Online Panels

Our relationship with Survey Sampling, the premier provider in online panels allows us to reach your target audience no matter what the qualifications. Select from 1000's of participant characteristics.

 

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“We engaged SomersetGuild for a very complex analysis of an area of our company’s performance relative to a case before the Public Utility Commission. In an impressively short time, they mastered nuances of our industry at a level that only comes easily to people with years of experience. This allowed them to distill a volume of data and zero in on the crucial issues. The principal working with us, Will Guild, communicates extremely well in a way that convincingly lays out the facts so that an audience can easily understand it and see the reasonableness of his approach. His work proved convincing for the PUC and the case was resolved in our favor.”

Robbin Johnson, Assistant General Counsel

Excel Communications

WHAT ARE THE BENEFITS TO YOU?

  1. Get opinions from a geographically dispersed audience.
  2. Audience can participate in their individual offices.
  3. Increase understanding of complex issues.
  4. Customize research to your audiences.
  5. Save time and money.