Do You Really 'Know' Your Market?
We can enable you to understand your market and how to take advantage of it.
This is a time of great change, particularly in the world of marketing. This presents both challenges and opportunities. Those who can best understand their market and how to effectively communicate with that market will prosper while others struggle. We provide thoughtful and innovative research to help you understand your market by helping our clients think through the issues rather than applying a “one size fits all” solution. Whether you need qualitative insight or the precision of quantitative research, we can tailor a research solution that will best serve you in three areas:
Web Based Solutions such as Virtual Focus Groups and Concept Testing
The web has become an increasingly useful tool for conducting market research. It allows us to conduct focus groups with participants distributed all over the world and surveys that give respondents complex information or stimuli to which they can respond.
Traditional Data Collection (Focus Groups, Face-to-Face and Telephone Interviews)
Despite changes in technology, there is still a place for traditional methods of research such as face-to-face interviews and in-person focus groups.
Measuring Behavior
Sometimes the most valuable information is not what people say, but what they do. Methods such as video tape analysis and analysis of transactions can provide information that can answer questions that other methods cannot uncover.- Call for a
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“Before introducing a new healthcare product into the Austin marketplace, we needed to distill the core issues facing our different constituencies. SomersetGuild immediately understood what we were trying to accomplish. They were responsive and adaptive to us. Their facilitation and approach were very, very productive. An unanticipated but extremely valuable benefit was SomersetGuild’s contribution to our strategic thinking. Their analysis and challenge to our thinking helped us crystallize our game plan. I would describe SomersetGuild as an exceptional partner.”
Bob White, CEO
Care America Health Plans